Another health sector is emerging nowadays, which does not only cure illnesses, but goes a decisive step further. This is the field of Positive Health where the goal of scientists is to support and maintain the positive factors in one's health.

Scientists specializing in Positive Health look at health benefits, or factors that help improve and enhance health. Factors that play a decisive role in health include objective factors such as optimism, biological factors (low blood pressure) as well as functional factors such as stable and healthy marital life.

The goal is, in an environment of personalized approach, to design appropriate interventions where they can build on and maintain these positive factors so that people can live a healthy life.